Wisp Broom had to adapt their marketing and sales strategies to cater to the needs of these different industries. However, expanding into new markets came with its own set of challenges. They began targeting these new markets and secured distribution deals with commercial cleaning companies. They recognized that their innovative broom could be used in a variety of settings beyond just the home, such as offices, hotels, and restaurants. Wisp Broom's expansion into new marketsĪfter their success on Shark Tank, Wisp Broom expanded into new markets and industries. These efforts helped further establish Wisp Broom as a leading brand in the cleaning industry. They also partnered with influencers and bloggers in the cleaning and home organization space to promote their products. They launched a social media campaign to engage with their customers and build a community around their brand. Wisp Broom also capitalized on the exposure by implementing various marketing and branding strategies. The Wisp Broom logo and packaging were prominently featured on the show, further increasing brand recognition. The endorsement from investor Lori Greiner helped establish the company as a trusted and reputable brand in the cleaning industry. The exposure on Shark Tank had a significant impact on Wisp Broom's branding. The impact of Shark Tank on Wisp Broom's branding These efforts helped them meet the increased demand and improve customer satisfaction. They also hired additional staff to help with order fulfillment and customer service. To overcome this challenge, Wisp Broom invested in expanding their production facilities and streamlining their manufacturing processes. This led to delays in shipping and frustrated customers. The surge in sales put a strain on their production capabilities, and they struggled to keep up with orders. One of the main challenges was meeting the increased demand for their products. Challenges faced by Wisp Broom after Shark Tankĭespite their initial success, Wisp Broom faced several challenges after their Shark Tank appearance. These new products helped attract new customers and further solidify Wisp Broom's position in the cleaning industry. They expanded their product line to include a mini version of the Wisp Broom, as well as a dustpan that was designed to work seamlessly with their broom. To capitalize on the momentum gained from their Shark Tank appearance, Wisp Broom introduced new products and innovations. This surge in sales was largely attributed to the exposure they received on the show and the endorsement from investor Lori Greiner. In the months following their appearance, the company reported a 300% increase in sales compared to the previous year. Post-Shark Tank sales and growthĪfter their appearance on Shark Tank, Wisp Broom experienced a significant boost in sales. The exposure on Shark Tank also helped raise awareness of the Wisp Broom brand, leading to increased sales and growth. Greiner's expertise in the retail industry and her extensive network of contacts helped the company gain traction and secure distribution deals with major retailers. The deal with Greiner proved to be a turning point for Wisp Broom. This level of commitment resonated with the investors, who saw it as a sign that Dobson and Buelow were willing to do whatever it took to make their business successful. They had spent years perfecting the design of the Wisp Broom and had even mortgaged their home to fund its production. The investors were also impressed by Dobson and Buelow's passion and dedication to their product. They were particularly impressed by the built-in comb feature, which eliminated the need for users to manually clean the bristles. The investors were impressed by the product's performance and saw the potential for it to disrupt the cleaning industry. The founders were seeking an investment of $100,000 in exchange for a 10% stake in their company.ĭuring their pitch on Shark Tank, Dobson and Buelow demonstrated the effectiveness of the Wisp Broom by sweeping up a pile of dirt in just a few quick strokes. The Wisp Broom features a unique bristle design that captures dust and debris with ease, and a built-in comb that allows for easy cleaning of the bristles. The founders, Eben Dobson and Michelle Tunno Buelow, pitched their innovative broom that was designed to make sweeping more efficient and effective. Wisp Broom, a small cleaning product company, made a memorable appearance on the hit TV show Shark Tank.
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